copywriting

Purewhite

click here for samples of Rachel‘s copywriting for Purewhite

Purewhite is a men’s streetwear and denim fashion brand based in Amsterdam.

For each seasonal collection Rachel creates the marketing copy for the full collection and for each drop (newsletters, press releases, social media), as well as writing all the product descriptions.

INTERNATIONAL Fashion Weeks

click here for samples of Rachel’s copywriting for IFW

IFW is a fashion production company based in Amsterdam, hosting fashion shows and photoshoots in their home country and around the world.

From 2019 – 2021 Rachel worked on the branding and PR for IFW’s runway shows (including, unfortunately, communicating the Amsterdam show’s cancellation due to COVID), and several fashion editorial photo shoots.

BeMedia Global

click here for samples of Rachel’s copywriting for BeMedia Global

BeMedia Global is a luxury fashion branding and media company based in Amsterdam.

From 2020 – 2021 Rachel worked on branding strategy, brand management, and general copywriting for several global clients.