copywriting
Rachel began freelance fashion copywriting in 2019. Her primary clients were a fashion production company called INTERNATIONAL Fashion Weeks and its branding wing BeMedia Global, and a men’s streetwear brand called Purewhite, which has since rebranded as Pure Path.
Purewhite
For Purewhite, Rachel wrote copy for press releases, email campaigns, social media, and over 80 unique product descriptions for each seasonal collection. She worked with the product and marketing teams to ensure the SEO-optimised copy blended strategy and storytelling to deliver effective content that resonated with the target audience and further established the brand’s online presence.
INTERNATIONAL Fashion Weeks and BeMedia Global
For IFW, Rachel worked on the branding and PR for the 2020 runway shows (including communicating the cancellations due to COVID), and several fashion editorial shoots.
For BeMedia Global, Rachel worked on brand strategy, brand management, and general copywriting for several of BMG’s international clients.