The image is a square photo of Rachel Velebny, the website owner and creator. She has shoulder-length dark blonde hair, a black shirt, and is infant of a white background.

Rachel writes about style, business, and the fashion industry. She is currently based in Amsterdam, originally from the States, and has lived somewhere in Europe since 2009.


screenshot of an article in Startup Guide Lagos

Business Journalism

Rachel has covered fashion resale marketplaces for a business intelligence publication and is a contributor to the Startup Guide series of location-based books.

Fashion Copywriting

Rachel has written website copy, product descriptions, product drop newsletters, and social media posts for fashion media and fashion brands. 

published work

Other Work

Rachel’s writing has been published on various online magazines and brand blogs.