about me

Everything I do, both professionally and personally, is driven by my deep curiosity.

The focus of my journalistic writing is on the business of fashion, startups and entrepreneurs, and sustainability. I have the most experience writing reported articles and editorial features for both print and online publications.

My copywriting experience is in fashion branding where my straightforward writing style is easily adapted to suit a brand’s tone and persona, and where my account management and business experience inform both how I work with clients and the work I create for clients.

experience 

freelance copywriter / PUREWHITE / July-Sept 2021

  • autumn/winter ’21 collection, for an Amsterdam-based menswear fashion brand
  • newsletters, press releases, product descriptions, and product titles for the full collection and each product drop

journalist / Startup Guide / 2019 – present

  • articles and features on local startup ecosystems, for a print book series and website
  • interviewing startup founders, investors, schools, and serial entrepreneurs

journalist / AIM Group Business Intelligence / March-Aug 2021

  • responsible for: fashion marketplaces globally, freelance gig marketplaces globally, all marketplaces/classifieds based in The Netherlands
  • short web articles, quarterly and yearly financials, reported features 

marketing and communications strategy / BeMedia Global / 2019 – 2021

  • set and managed communication policy and brand voice across BMG’s fashion and lifestyle brand clients and its subsidiaries
  • produced fashion editorial campaigns: booking photographers, muas, and models; styling outfits; liaising with sponsors, influencers, and other stakeholders
  • wrote social media copy, press releases, and marketing decks; edited website text

journalist / freelance / 2017 – present

  • articles, newsletters, and blog posts for various online magazines

account manager / International Study Programs / 2013 – 2016

  • joined as an account executive with more than 40 clients from U.S.-based business schools
  • promoted to account manager in 2015: secured new clients, managed larger accounts, travelled extensively to meet potential and current clients, managed our sales team assistant

ESL teacher / freelance / 2009 – 2013

  • business English, Cambridge exam test prep

education

Master’s of Art / international fashion journalism

  • Manchester Metropolitan University / 2016 – 2017
  • semiotics of fashion and gender and their use by fashion media

Bachelor’s of Science / political science 

  • University of Idaho / 2004 – 2007
  • U.S. government and political philosophy

Teaching English as a Foreign Language certification

  • Caledonian School, Prague / 2009

skills / tools

  • strong knowledge of the fashion system, startup culture, and international business
  • web articles, reported features, interviewing
  • email marketing, website texts, branding
  • WordPress CMS, SEO, basic HTML and CSS
  • Native English speaker / both American and British, intermediate Czech